Sourcing deals is the first part of the Process. The 2nd part is closing a deal. By helping the prospect, you can turn a competitive market into a monopoly. Listen to the audio which highlights a real call, where John changed losing a deal into a conversion. By the way - both parties won.
Within Property Cow we will teach you how to record your calls and have them critiqued so that you can improve your sales techniques.
Handling Objections
Comments
I think John could have focused more on the so-called "worth" of the property. Valuation is not a scientific discipline, it's purely a "guesstimate" and you've only got to look at Property Ladder to understand how estate agents' opinions on values differ widely.
No matter what the estimated value is then, the property is only worth what someone is prepared to pay for it.This seller had got it into his head that his house had a "categorical" value of £120K - not so! It's merely an opinion which again is based on a lot of subjective factors.
John was persistent though, and kept the seller talking, making points in favour of his company and approach as the conversation went along. The guy was obviously desperate,almost down and out, and his insistence on holding out was just not credible. So, john rightly lifted the burden of managing the sale off his shoulders by helping him with the paperwork and terminology issues and by emphasizing that he would honour his commitment to proceed with the sale on the previously agree terms. John also tried to advise him on how to market himself more effectively, further personalising the buyer/seller relationship. I felt sorry for the seller though, he was between a rock and a hard place and the kindest course of action was to push through the disposal as quickly as possible to give him at least some (modest)equity but, perhaps more importantly, some peace of mind.
Ian Livings
Hi Ian
Yes you are right the valuation of the house and the opinion works very well its blowing out people's beliefs which are difficult sometimes. If you get chance have a listen to some of the Coaching call in the training section inside property cow.
Mickey mouse on Helium, how can we get a true speed recording?
Wrong Encoding Frequency
This fault occurs apparently with flash when the encoded bit rate is not multiple of 11.025khz. I have resampled the audio to 22.05 Khz - try again and tell me if it fixes it.
Thanks
dave@propertycow.co.uk
I can't understand. The sound is in fast forwarding speed.
Tragic, the poor bloke probably paid thousands in mortgage fees to mortgage brokers as he doesn't understand percentages and then gets his property taken off him for £30,000 less than what it's worth.
Hi
What a great resource - very interesting listening! A lot of objections to answer in this call, but none-the-less, extremely well handled by John. Thank you so much for sharing this information with me - very invaluable. I am sure it will help me with my future negotiations.
Regards
Rebecca
Hi Rebecca
Thank you well if you take something away from that call our job is done. If you sign into property cow site it's self you will see more calls and we will be holding some Real time coaching calls if you are on our list we will let you know when they are,
Be sure to let us know as soon as you get the email because our last call was 97 people and it got full very fast.
Have a look inside property cow here: